5 Ways to Brand yourself as an Entrepreneur

 

By John Livingstone, Founder & Managing Director – Johnnette Technologies

 

No matter how best you are as a CEO or Managing Director, booting your company to that extra mile comes with personal branding your own personality. What make today’s iconic and successful entrepreneurs is their ability to market two things: one, their flagship product and two, their own name. Here are five ways to brand yourself as an entrepreneur to jet boost your business.

 

Be Seen and Heard as much as possible.

Having a professional presence online is extremely crucial in today’s brand race. All social networking websites provide such opportunity to be seen and read online any time and from anywhere in the world. Craft a simple message to make that your identity. And make it read by all your readers wherever your name appears. When you hear the music tune of Titan Watches, you don’t have to even think what that music is. You would just go back to past and imagine the Titan Watch.

 

Carry a Well defined Personality.

Wherever your name is heard or read, the words that should echo are: integrity, nobility, morals, leadership, success and courage. Your attitude is the face of your personality. So carry an attitude that charms your customers and scares your competitors. So great leaders are know by the way they dress and the choice of their habits. Once you know what suits you best, just follow it and don’t keep changing your choices and tastes. Because people who like you, keep observing every bit of your life.

 

Master you Business Segment.

No matter how big or small business you run, you ought to master your business segment. If you dominate the market, competitor copycats will only amplify your positioning. Be available at all the events of your business and show the world how tough a nut you are to crack.

 

Become a good resource by establishing a website or blog under your full name.

Be available to reach out to your customers in all possible means. An all time available blog is a good way to post your thoughts and deliver your knowledge. The media and your customers both use search engines to research you, connect with you and potentially either do business with you or interview you. So your professional contact details must be available all the time. And when you decide to reply or respond to request, do it only in the working hours to tell that you know how to balance time between work and home.

 

Network, Network and just Network.

Networking is everything for branding. If you can network with the right group of people you are on top of the list. So have your PR connections healthier and fruitful all the time. You should be connecting with other entrepreneurs in your industry using social networks. Networking is one of the best ways to become known in your industry. By forming relationships with people in your audience you can grow your business and your brand long-term. Dan Schawbel says, “The four rules of networking that you should keep in mind are mutualism, giving, targeting and reconnecting.”